Privacy Policy for Enlightened Beauty

Last updated: January 2026

Thank you for choosing to be part of the Enlightened Beauty community. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy, or our practices related to your personal information, please contact us at hello@enlightenedbeautysacramento.com.

When you visit our website, www.enlightenedbeautysacramento.com, use our services, make a purchase, or book an appointment, you trust us with your personal information. We take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. If you do not agree with any part of this policy, please discontinue use of our website and services.

This Privacy Policy applies to all information collected through our website and any related services, sales, marketing activities, or communications, collectively referred to as the “Services.”

1. WHAT INFORMATION DO WE COLLECT?

In short: We collect personal information that you voluntarily provide to us.

We collect personal information that you provide when you:

  • Make a purchase through our online shop

  • Sign up for emails or newsletters

  • Contact us with an inquiry

  • Book an appointment through our third-party booking platform

The personal information we collect may include:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely by third-party providers)

Payment information is not stored on our servers. All payment transactions are handled through secure third-party processors.

All personal information you provide must be accurate and kept up to date.

2. HOW DO WE USE YOUR INFORMATION?

In short: We use your information to provide services, fulfill orders, and communicate with you.

We use personal information for purposes including:

  • Processing and fulfilling orders placed through our online shop

  • Managing appointments booked through our third-party booking platform, Vagaro

  • Sending transactional emails related to orders, appointments, or inquiries

  • Sending marketing or educational emails if you opt in

  • Improving website performance and user experience through analytics

  • Complying with legal and regulatory obligations

You may unsubscribe from marketing emails at any time using the link provided in our emails.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In short: We only share your information with trusted service providers or when required by law.

We may share your information with:

  • Squarespace, which powers our website, ecommerce functionality, and email signups

  • Vagaro, which manages appointment scheduling and related client information

  • Payment processors and shipping providers necessary to complete transactions

  • Legal authorities if required to comply with applicable laws

We do not sell, rent, or trade your personal information for marketing purposes.

4. HOW LONG DO WE KEEP YOUR INFORMATION?

In short: We keep your information only as long as necessary.

We retain personal information for as long as needed to:

  • Provide our Services

  • Maintain business records

  • Comply with legal, accounting, or reporting requirements

When there is no ongoing business or legal need, your information is deleted or anonymized.

5. HOW DO WE KEEP YOUR INFORMATION SAFE?

In short: We use reasonable safeguards to protect your information.

We implement appropriate technical and organizational security measures. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. DO WE COLLECT INFORMATION FROM MINORS?

In short: No.

Our Services are not intended for individuals under the age of 18. We do not knowingly collect or solicit personal information from minors. If we become aware that information from a minor has been collected, we will take steps to delete it.

7. WHAT ARE YOUR PRIVACY RIGHTS?

In short: You have the right to access, update, or request deletion of your personal information.

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect and how it is used

  • The right to request deletion of your personal information

  • The right to opt out of the sale of personal information, noting that we do not sell personal data

To exercise your rights, contact us at hello@enlightenedbeautysacramento.com.

8. DO WE USE COOKIES AND TRACKING TECHNOLOGIES?

In short: Yes.

We use cookies and similar technologies to:

  • Analyze website traffic and performance

  • Improve user experience

  • Understand how visitors interact with our site

Our website uses analytics tools such as Google Analytics, as well as built-in Squarespace tracking. You can manage or disable cookies through your browser settings.

9. DO WE MAKE UPDATES TO THIS POLICY?

In short: Yes.

We may update this Privacy Policy from time to time to stay compliant with laws and reflect changes to our Services. The updated version will be posted on this page with a revised “Last updated” date.

10. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this Privacy Policy, you may contact us at:

Enlightened Beauty

hello@enlightenedbeautysacramento.com

530 12th Street

Sacramento, CA 95814